Where it all begins… and ends
If your logo is a visual depiction of your business, the tagline is the caption. It’s the elevator spiel that captures the uniqueness of your business and communicates it with a few cleverly chosen words. It is it is the mental jog that enhances your brand’s recall; the exit line to every commercial, in print or tv or radio, and the most lasting impression in the mind-space of your target market.
Campaigns come and go, even product-lines have been known to change drastically, but as long as your tagline has the relevance to endure, your customers will always have you in mind.
Come to us for a tagline that commands brand equity completely out of proportion to its brevity.
Original ideas impactfully delivered
We collaborate regularly in a variety of capacities, with clients and advertising agencies to conceptualize and create campaigns that can run across media.
Whether you’re an advertiser with an eye for the original or an agency experiencing an unexpected shortfall of talent, we’re happy to step in and step up to any job in hand.
We’ll partner with you every step of the way: from understanding your brief, your brand and your audience to doing the research, unearthing insights and coming up with big ideas that can be translated across media and platforms without losing punch or synergy.
We’re equally happy to extend campaign ideas in specific media. Print ads, radio spots, television commercials, digital interactions, any or all of the above, we’re here to lend a hand in any way we can.
If you thought there was no such thing as bad PR, try sending in a poorly drafted release. Journalists and editors, like the rest of us, are always pressed for time, so they prefer releases like their drinks, straight up and neat. But ‘just the facts’ is scarcely going to do justice to your momentous news. What you need is a release that is lucid, succinct and engaging, as well… the way we do it.
Our stable of writers includes ex-journalists, and every piece they put out is run past the gimlet eye of our Chief Writer, who scans it through the lens of his 2+ decades of journalistic and editorial experience
Release yourself from the time consuming drudgery of drafting Press Releases; contact us.